INDUSTRY PROFILE #1
George J. Coury
Robert W. Rugenstein
VOLUNTEERS IN TECHNICAL ASSISTANCE
1600 Wilson Boulevard,
Suite 500, Arlington, Virginia 22209 USA
Telephone: (703) 276-1800, Fax: (703) 243-1865
Telex 440192 VITAUI, Cable: VITAINC
firstname.lastname@example.org, Bitnet. vita@gmuvax
Women's Broadcloth Dresses
[C]1987, Volunteers in Technical Assistance
This Industry Profile is one of a series briefly describing
small or medium-sized industries. The
Profiles provide basic information for starting
manufacturing plants in developing nations.
Specifically, they provide general plant descriptions,
financial, and technical factors for their
operation, and sources of information and expertise. The
series is intended to be useful in
determining whether the industries described warrant further
inquiry either to rule out or to
decide upon investment. The underlying assumption of these
Profiles is that the individual
making use of them already has some knowledge and experience
in industrial development.
Dollar values are listed only for machinery and equipment
costs, and are primarily based on
equipment in the United States. The price does not include shipping
costs or import-export taxes,
which must be considered and will vary greatly from country
to country. No other investment
costs are included (such as land value, building rental,
labor, etc.) as those prices also vary.
These items are mentioned to provide the investor with a
general checklist of considerations for
setting up a business.
These profiles should not be substituted for feasibility
studies. Before an investment is made in
a plant, a feasibility study should be conducted. This may
require skilled economic and
engineering expertise. The following illustrates the range
of questions to which answers must
What is the extent of the present demand for
the product, and how is it now being
Will the estimated price and quality of the
product make it competitive?
What is the marketing and distribution plan
and to whom will the product be
How will the plant be financed?
Has a realistic
time schedule for construction, equipment, delivery, obtaining
supplies, training of personnel, and the start-up time for the plant
How are needed materials and supplies to be
procured and machinery and
equipment to be maintained and repaired?
Are trained personnel available?
Do adequate transportation, storage, power,
communication, fuel, water, and
What management controls for design,
production, quality control, and other
Will the industry complement or interfere
with development plans for the area?
What social, cultural, environmental, and
technological considerations must be
regarding manufacture and use of this product?
Fully documented information responding to these and many
other questions should be
determined before proceeding with implementation of an
Equipment Suppliers, Engineering Companies
The services of professional engineers are desirable in the
design of industrial plants even though
the proposed plant may be small. A correct design is one
that provides the greatest economy in
the investment of funds and establishes the basis of
operation that will be most profitable in the
beginning and will also be capable of expansion without
Professional engineers who specialize in industrial design
can be found be referring to the
published cards in various engineering magazines. They may
also be reached through their
Manufacturers of industrial equipment employ engineers
familiar with the design and installation
of their specialized products. These manufacturers are
usually willing to give prospective
customers the benefit of technical advice by those engineers
in determining the suitability of their
equipment in any proposed project.
Volunteers in Technical Assistance (VITA) is a private,
non-profit, volunteer organization
engaged in international development. Through its varied
activities and services, VITA fosters
self-sufficiency by promoting increased economic
productivity. Supported by a volunteer roster
of over 5,000 experts in a wide variety of fields, VITA is
able to provide high quality technical
information to requesters. This information is increasingly
conveyed through low-cost advanced
communication technologies, including terrestrial packet
radio and low-earth-orbiting satellite.
VITA also implements both long- and short-term projects to
promote enterprise development and
WOMEN'S COTTON BROADCLOTH DRESSES
Prepared By: Edward
Reviewed By: Robert
1. The Product
The manufactured products are women's dresses made from
2. The Facility
This Profile describes a plant operating with one shift and
manufacturing 72,000 women's dresses a year (1,440/week,
288/day). It also describes a larger plant running a single
and producing 104,000 dresses a year.
Other similar products such as women's and girls' blouses,
skirts, and school uniforms can also be made at this
Therefore it is important to have a designer/pattern-maker
readily available to produce properly fitted items as may be
requested by the customer.
The amount of capital required is relatively modest. If the
domestic market can produce the necessary sales and the plant
efficiently operated and well managed, prospects for this
industry should be very good.
existing conditions in the country.
used sewing machines can perform just as
well as some of the items listed in Section D.2 (page 4).
can cost half the price of new machines.
2. Manufacturing Equipment Flexibility
The machinery and equipment used to produce dresses are the
as those generally used throughout the clothing
business. Therefore, it is possible and strongly recommended
other kinds of clothing or other items made from fabric be
at this plant. The
plant should not be confined to making a
3. Knowledge Base
A good business plan is necessary.
A two-to three-year projection
should be prepared and caution taken against overextension.
Management should have:
a) Business experience
b) Knowledge of the field
c) Sources of capital
d) Knowledge of market
e) Knowledge of procurement of material equipment
f) Ability to find government support
The availability of good graders, cutters, and mechanics is
4. Quality Control
Quality control is very important, and specifications vary
company to company and garment to garment.
For example, an
entire order can be rejected for as little an error as the
of stitches per inch or the tension of the thread.
5. Constraints and Limitations
In the developing nations there is usually an ample labor
easily attracted to this industry. However, there is certain
be a shortage of designers, pattern-makers, and possibly
Other considerations are:
transportation requirements, but good highways
supervisors should be fully experienced.
will be operating more than one machine.
period, production workers should go on piece
electric power system.
The users of this product include women and teenage girls.
There are in most urban centers sales representatives of
manufacturers and jobbers of fabrics.
It may be too
expensive to go to the United States to look for design,
and machines. Hong
Kong and Tokyo are also good sources for
3. Sales Channels and Methods
Sales will be made direct to large stores and to wholesale
for distribution to small retail outlets. The market needed
depend to a great extent upon the purchasing power of the
One possibility to explore is to contract with U.S. garment
manufacturers that would supply a steady source of work for
investments in plant and equipment for exports
should not be undertaken unless there is a written
from a U.S. or other manufacturer or contractor who can
a new outlet for the garments.
4. Geographic Extent of Market
Domestically, these products should be distributed
Domestic Market - Competition from imported cotton
dresses should be minimal. But a significant competition
come from other plants producing women's cotton dresses, and
the part of the population engaging in home sewing.
Export Market - The plant size is too small to compete in
export market or to interest U.S. manufacturers unless there
similar plants to pool their resources and obtain contract
6. Market Capacity
The market capacity is dependent on local conditions.
PRODUCTION AND PLANT REQUIREMENTS
Utilities Small Plant
acre 1/3 acre
2. Major Equipment
& Machinery Small
Plant Medium Plant
(60'x 6') (1)
Equipment & Parts
of equipment & machinery only
Duty & shipping not included
*Based on $US 1987 prices. The costs provided are estimates
are given only to provide a general idea for machinery
they are not intended to be used as absolute prices. Costs
need to be determined on a case by case basis.
*3. Materials & Supplies
yards 300,000 yards
hooks & eyes
gross 700 gross
dozen 8,500 dozen
Small Plant Medium Plant
Amount in/out per
day 288 dresses
Plant Medium Plant
Plant Medium Plant
*This includes an approximate amount of materials used over
period of a year. It
does not mean that a year's supply must be
stored on the premises.
WOMEN'S BROADCLOTH DRESSES
Floor plan should have at least 4,000 square feet of room.
Flow of work should
go as indicated. The layout is flexible to provide an
efficient work flow.
It should be fairly simple to arrange machines and
accordingly. <see plant layout and work flow>
Unless otherwise stated, these addresses are in the United
1. Technical Manuals
Fashion Institute of Technology
7 Ave. & 27 St.
New York, New York 10001
Library and Bookstore with full listing of books on design
pattern-making, and marketing.
Women's Wear Daily & Daily News Record
7 E 12 St.,
New York, New York 10003
Bobbin International, Inc.
P.O. Box 1986
1110 Shop Road
Columbia, South Carolina 29202
366 Park Ave., South
New York, New York 10016
Apparel Industries Magazine
180 Allen Street
Atlanta, Georgia 30328
American Apparel Manufacturing Association
2500 Wilson Blvd.
Arlington, Virginia 22201
National Knitwear & Sportswear Association
366 Park Ave., South
New York, New York 10016
Suppliers, Engineering companies
Hudson Sewing Machine Co.
109 Johnston St.
Newburgh, New York 12550
(dealer in all types of equipment)
The Singer Company
135 Raritan Center Parkway
Edison, New York 08837
cutting room equipment)
Kurt Salmon Associates
350 Fifth Avenue
New York, New York 10118
(management consultant, consulting services)
A Sourcing Guide for the Apparel Industry
The Associate Member Congress
American Apparel Manufacturers Association
2500 Wilson Boulevard
Arlington, Virginia 22201
6. VITA Resources
VITA has a number of documents on file dealing with the
and clothing industry. An example:
Selected Information Resources on Textiles.
Compiled by J.A.
Feulner, National Referral Center, Library of Congress, May,
1980. 17 pp. XII-E-1, P.1, 022470, 12.
7. VITA Venture
VITA Venture Services, a subsidiary of VITA, provides
industrial development. This
includes technology and financial information, technical
market, and joint ventures. For further information,