 |  | Improve Your Business: Basics (ILO, 1999, 188 p.) |
 |  | (introduction...) |
| | ABOUT START AND IMPROVE YOUR BUSINESS |
| | THE INTERNATIONAL LABOUR ORGANIZATION |
| | ILO PUBLICATIONS |
| | FOREWORD |
| | INTRODUCTION |
|  | MARKETING |
| | (introduction...) |
| | Understand your customers |
| | Satisfy your customers |
| | 1. Product: What products or services to provide |
| | 2. Price: What prices to charge |
| | 3. Place: How to reach your customers |
| | 4. Promotion: How to attract customers to buy |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | BUYING |
| | (introduction...) |
| | Buying to sell |
| | Steps to follow when you buy |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | STOCK CONTROL |
| | (introduction...) |
| | Control your stock |
| | Stock records |
| | Stock-taking |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | COSTING |
| | (introduction...) |
| | Know your costs |
| | Costing for a manufacturer or service operator |
| | Costing for a retailer or wholesaler |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | RECORD-KEEPING |
| | (introduction...) |
| | Keeping and using business records |
| | The record-keeping system |
| | The Record Book |
| | Use records to improve your business |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | FINANCIAL PLANNING |
| | (introduction...) |
| | Planning for the future |
| | A Sales and Costs Plan |
| | A Cash Flow Plan |
| | Review |
| | Summary |
| | What did you learn in this chapter? |
| | ACTION PLAN |
| | USEFUL BUSINESS WORDS |
| | OTHER ILO PUBLICATIONS |
| | BACK COVER |
